IRISH CASINO RIVALRY HOTS UP AS FORTUNE GAMES GOES TOE-TO-TOE WITH PADDY POWER ON HOME TURF
● FortuneGames.com will will offer more than 600 casino games to Irish customers
● CEO Lee Whitbread was inspired to embrace the shamrock after discovering his Irish roots through a DNA testing kit
Dublin 11 October 2021: Paddy Power are facing fresh competition on home soil this week as gaming powerhouse FortuneGames.com enters the Irish market. Online casinos have enjoyed a global boom over the last two years. The value of the Irish betting market has been estimated at €6-8billion annually with iGaming the fastest growing part of the sector. FortuneGames.com offers a variety of slot games as well as blackjack, roulette and bingo. It is part of the Jumpman Gaming umbrella. Ironically, FortuneGames.com CEO Lee Whitbread attributes the company’s booming success in the UK to its shamrock branding, which was inspired after he traced his genealogy back to Cork using a DNA ancestry kit he purchased online. Mr Whitbread, from Preston, Lancashire said: “It was a big shock when the results came back because neither my parents nor my grandparents were from Ireland — at least, as far as I know! “After digesting the news, I wanted to jump on a plane to Cork right away and dive into the local ancestry records, but of course all flights had been suspended and I haven't had a chance yet because our business has taken off over here in the UK all hands on deck. “Still, it inspired me to embrace the shamrock and use that as my branding. It has become an integral part of building our success over here in the UK. “Now I’m looking forward to expanding our footprint into my ancestral home, and taking on the behemoth that is Paddy Power.”